Service
Social Media Advertising
Stop the scroll, drive the sale. Full-funnel paid social across Meta, LinkedIn, TikTok, Snapchat and Reddit, creative testing and sharp audience strategy that turns attention into measurable growth.
Get in touchWhat is social media advertising?
Social media advertising is paid promotion on platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, Snapchat and Reddit. Where search advertising captures existing demand, paid social creates it, putting the right message in front of precisely targeted audiences while they scroll, then following them down the funnel from first impression to purchase.
It is the most powerful demand-generation channel available, but it lives or dies on two things: creative that stops the scroll, and audience strategy that reaches the right people without wasting spend. We obsess over both.
What's included
▸Full-funnel campaigns
Awareness, consideration and conversion campaigns that move people from discovery to purchase, plus retargeting that recovers the ones who didn't.
▸Platform coverage
Meta (Facebook & Instagram), LinkedIn, TikTok, Snapchat and Reddit, matched to where your audience actually is.
▸Audience strategy & targeting
Precise targeting, lookalikes and custom audiences built from your data, so budget reaches buyers, not bystanders.
▸Creative testing
Continual testing of hooks, formats and creative to find what stops the scroll and converts.
▸Tracking & attribution
Pixel and server-side tracking set up properly, so you know what each platform actually returned.
▸Reporting & optimisation
Clear reporting on ROAS and revenue, with relentless optimisation toward profit.
Our approach to paid social
Managed directly by Matt Bishop (18 years, 25 industries, no outsourcing). You get senior strategy and someone who treats every dollar of spend as if it were his own.
We run paid social as a revenue channel, not a brand-awareness exercise. Every campaign is built to be measured, and every decision is made on the numbers.
FAQ
Paid Social questions, answered.
Which social platform is right for my business?+
It depends entirely on where your audience spends their time and what you sell. B2B often performs best on LinkedIn and Meta; consumer brands frequently win on Meta and TikTok; Reddit and Snapchat can be powerful for the right niches. We recommend platforms based on your customers and goals, not on what's fashionable.
How is paid social different from SEM?+
SEM captures existing demand: people already searching for what you sell. Paid social creates demand, putting you in front of people who aren't searching yet but fit your ideal customer. The two work best together: social fills the top of the funnel, search captures the intent it generates.
Do you create the ad creative?+
We lead the creative strategy and testing, and can produce creative or work with the assets and brand guidelines you already have. Either way, the creative is tested continually, because on paid social the creative is the single biggest lever on performance.
How much do I need to spend on social ads?+
Enough to gather meaningful data and reach your audience at a useful frequency. The right figure depends on your market and goals. We typically start with a budget that can prove the channel, then scale spend behind the campaigns that deliver a return.
Ready to grow with Paid Social?
Tell us where you want to be and we'll tell you, honestly, how we can help you get there. No obligation, no jargon.
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